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The phenomenal bestseller about Apple co-founder Steve Jobs from the competitors, and colleagues—Walter Isaacson set down the riveting story of the. Steve Jobs by Walter Isaacson - From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times. Read Steve Jobs book reviews & author details and more at dancindonna.info Written by renowned author Walter Isaacson, the autobiography is based on more.

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Steve Jobs [Walter Isaacson] on dancindonna.info *FREE* shipping on qualifying offers. Based on more than forty interviews with Jobs conducted over two. Start by marking “Steve Jobs” as Want to Read: From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs. I am sure that what she writes in her book The Bite in. Steve Jobs is the authorized self-titled biography book of Steve Jobs. The book was written at the request of Jobs by Walter Isaacson, a former executive at CNN .

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly.

When pushed like that, a person can have one of two reactions: Win-win for Steve - he filters out the b-players and gets his a-players to produce the best work they can. But, as was pointed out in the book, if Steve was nothing but a jerk, he wouldn't have built a company full of loyal employees - Apple has one of the lowest turnover rates in the valley.

Jobs only hired people who "had a passion for the product". I also liked how he motivated by looking at the bigger picture; such as the story of how he convinced his engineer that saving 10 seconds off the boot time was worth it because across 5 million users that would save lifetimes per year.

The book was full of references to Steve's dynamic personality; his "reality distortion field" is a great descriptor. Steve believed he could do anything - and he was so persuasive that he could convince those around him that they could whatever it was too. I think this is one of the most defining qualities of an entrepreneur - believing something can be done against all odds.

Not being afraid to tear down walls or think outside the box. I loved the description of Steve that "whatever he was touting was the best thing he ever produced. He is always using words like "best", "amazing", etc to describe whatever he's launching. A big theme that the author made was that especially early on, Steve viewed Apple as "counter-culture" rebels. They were hippies who thought they could change the world.

And they did - but not only that - I think they embedded their can-do attitude deep in Silicon Valley, which is probably highly correlated with why it is the center of the technology revolution today. This quote is classic: The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking.

The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence. When Jobs came back to Apple from his hiatus the biggest innovation he made was to focus the company onto just the few products that were working or had potential. Microsoft didn't have that problem, and that's why Windows dominated. I think it's also the reason that Windows is in trouble today. They have spent a decade making their code work across hundreds of different hardware configurations.

Their code is now full of backwards compatibility support that just makes it messy, and bloated. Worse, their focus is on maintaining all that instead of innovating and improving it. The platform vs integrated approach is being tested again with the iphone vs android. It will be interesting to see if history replays itself, or if Apple's lead and ability to make a superior product because of their full stack control will prevail.

In the end, this was the best quote of the book: Stay Hungry. Stay Foolish.

Book steve walter isaacson jobs by

View all 24 comments. Oct 24, Barbara rated it it was amazing. I downloaded the e-book on my iPad quite fitting Sun. Isaacson's writing style is very engaging and, at least so far, he seems to be embarking on a no holds barred, honest portrayal of this very admired, feared, respected, despised, controversial titan of industry.

A master, bar none! Can't wait to finish the book and learn more about what drove this amazing man to do all that he did. Nov 03, Katie rated it liked it Shelves: The publishers forgot to include a subtitle, so I've taken the liberty of helping them come up with one.

May I suggest: Steve Jobs: He tells a coherent, cohesive story, he interviews all the players and most important he doesn't feel the need to hoist his subject on a pedestal with his pen. When it comes to carrying a story, our author did all the right things. His subject, however, left m Oops! His subject, however, left much to be desired. It's startling to see how someone can be so immensely successful in one aspect of his life and such a complete, utter failure in virtually every other.

To illuminate just a few of the many failings of Steve Jobs, allow me to expound upon my proposed subtitle: Unrelenting Narcissist: It's true that if you're going to launch a business in a cutthroat industry and be willing to fight to the death to succeed, you gotta believe in yourself. Jobs, however, took a little positive self-esteem to a whole new level and chose to recreate truth to position himself in the best light. He steals the concept of the GUI from Xerox and it's collaborative sharing, but Microsoft does, well, anything and it's because they're thieves, and we have no respect for thieves.

Good ideas? He took credit for them, even if he would veto them upon first review. The man truly believed he could do no wrong, and I can't help but think he probably, just before taking his last breath, was thinking, "Well there goes the future of Apple.

The man - Jobs, not Wong; Wong is amazing - fit the profile to a T: Despite having the ability to charm someone's head off when he needed to, Jobs had an absolute lack of genuine regard for almost everyone around him - his wife, his employees, his poor, cast-aside daughters his son seemed to escape his scorn, which is a charmingly sexist detail , even his supporters I can't bring myself to call them friends who were there for him from the beginning.

If a person could not - or could no longer - provide a benefit to Jobs, he would cast them aside Giant Fucking Asshole: There are seriously almost too many examples of this to count, but let me curate a sample for your consideration. He screwed one of the founding members of Apple out of founders stock that would now be practically priceless. He thinks he can explain away the abuse he doled out to employees by saying that was "just who I am.

Do you not think that the people around you want to rip your head off every single day? They do, I assure you. But you know what? It's undeniable that Jobs was fantastically talented and will go down in the books as one of the great visionaries in history. I'm writing my review on my MacBook, and both my iPhone and my iPad as well as a slew of iPods, Nanos and Shuffles are nearby, so I guess the guy was doing something right.

Still, I don't believe that being an asshole is the answer, and I don't believe it gets better results; it may not get worse results, but if today's Apple is what he created with vinegar, then I'd love to see what he could have done with honey. View all 9 comments. Aug 18, Diane rated it really liked it Shelves: I had to be convinced by a GR friend to read this book, similarly to how Isaacson had to be convinced to write it.

Back in , Steve Jobs approached Isaacson and asked if he was interested in writing Jobs' biography. Isaacson declined several times, thinking that it was too soon to write one and that it would be better to wait a few decades. It wasn't until when Jobs' wife bluntly told him that Jobs was seriously ill from cancer and that there was little time to lose. Isaacson said he hadn I had to be convinced by a GR friend to read this book, similarly to how Isaacson had to be convinced to write it.

Isaacson said he hadn't known Jobs was sick; she said few people knew and that Jobs had been trying to keep it a secret. Isaacson finally agreed to write the biography, and Jobs agreed that he wouldn't have any control over the book, which was rare, considering how controlling and demanding he had been over all the various projects at Apple.

I had been reluctant to read this book for several reasons. First, because Jobs was a known jackass and I wasn't that interested in reading the various examples of his jackassery. Second, I am not a techie, and while I like and use Apple products every day, I was hesitant to spend my precious reading time on a tech book.

Thirdly, this bio is more than pages long!

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That seemed excessive. A solution was found in an audiobook read by Dylan Baker , and I am glad I gave it a chance. I was won over early on in the book, when Isaacson included a quote from Jobs in the introduction: The creativity that can occur when a feel for both the humanities and the sciences combine in one strong personality was the topic that most interested me in my biographies of Franklin and Einstein, and I believe that it will be a key to creating innovative economies in the twenty-first century.

I love the idea of combining artistry and technology, and it's true that Jobs and Apple excelled at creating innovative and beautiful products. Despite my hesitation, I ended up enjoying the stories of how Jobs got his start in computers, and how he met and started collaborating with Steve Wozniak, and the evolution of products at Apple over the decades.

Growing up in the 80s, I frequently used those early Apple computers. My friends and I played games on them, and I wrote my school reports on them. Apple computers were just so cool. I liked learning the details of how Jobs helped design the products, including his emphasis that even the parts that are not seen should be beautiful and well-built. He had learned this at a young age from his father, who was a mechanic and a craftsman, and he taught Steve to make sure that the back of something was crafted just as well as the front, even if no one saw it.

Jobs took the spirit of artistry very seriously, and always insisted that the designers at Apple were making art with their products. He even had his design team sign the inside of the computer frames, just as a painter would, even though no one but them knew it was there. Another part of the book that I found interesting was Jobs' history with Microsoft founder Bill Gates, with whom he had a fiercely competitive but mostly respectful relationship.

The two men had very different ideas about system design, and computer techies will probably enjoy the debate of open vs. A lot has been written about what a jerk Jobs could be, including telling people to their face that they sucked, that their designs sucked, and that they should be fired for their suckitude. It is also true that he was a dirty hippie, and in the early days of Apple, colleagues had to beg him to take a shower.

Steve Jobs

Jobs thought that because he was a vegetarian, he didn't need to bathe. At certain points, I was infuriated with Jobs, both over his treatment of others and later, over his refusal to deal with his cancer diagnosis.

When he first learned he was ill, he defied his doctor's advice and delayed having surgery to remove the tumors, giving them months to spread. While impossible to prove, it is likely he could have greatly extended his life had he not been so stubborn in avoiding modern medicine.

In the end, I admit I was fascinated by Steve Jobs. He had a remarkable life and career, and while it is a cliche, his products helped change the world.

By steve walter isaacson book jobs

I would highly recommend this biography. Update April Last night I watched the "Steve Jobs" movie that is based on this book starring Michael Fassbender , and I have to give a shout-out to screenwriter Aaron Sorkin for creating such a compelling film out of this sprawling biography. I was happy I had read this book before watching the movie, because I understood more of the context of the arguments between Woz and Jobs, and Jobs and his ex-girlfriend, and Jobs and everyone else. I highly recommend the film.

View all 21 comments. Oct 30, Jeffrey Keeten rated it it was amazing. I was a little surprised when Steve Jobs died that I actually had an emotional reaction of loss. He was always such a warrior for technological evolution, conceiving products that we didn't know we needed until we held them in our hands. I didn't know I needed an iPod, now I can't travel anywhere without slipping 13, songs into my pocket. I now have a playlist for any situation, a wedding, a long drive, robbing a bank, meditation etc.

What was so unique about Jobs was that he was a creative p I was a little surprised when Steve Jobs died that I actually had an emotional reaction of loss. What was so unique about Jobs was that he was a creative person who also had the power to bring a progressive product to life. Good ideas did not die in committee at Apple or Pixar. For some reason conservative leaning people elevate to the highest positions in business in this country.

Apple also went through a period of time when Jobs was too radical for a board of directors who wanted to make Apple more like other companies. After reading this biography, I know now that Jobs deserved to be ousted, and what a great occurrence for the world because Pixar would have never been created. He benefited from his time away, learning lessons of consolidating power. When Apple floundered and Jobs was brought back he was much better equipped to lead a company I have always been mystified by the divisions in the country between Apple and Microsoft.

I have owned a lot more Apple products than I have PC based products. So without even realizing I guess at some point I joined team Jobs. I used Apples and PCs without really thinking I was being disloyal to a brand, but I have been on the periphery of many heated arguments discussing the merits of PC versus the merits of Macs.

I always felt that Jobs was the guy with the concepts and ideas and Gates was sitting around twiddling his thumbs waiting for Jobs to come up with the next "great thing" so he could clone it. There is more truth in that statement than fervent PC believers would like to admit. One of Jobs ex-girlfriends happened to read in a psychiatric manual about Narcissistic personality Disorder and decided that Jobs perfectly met the criteria.

One of his favorite lines when looking at a new concept was to say "this is shit". He was a ranter, skilled with skewering insults, contemptuously rude, and yet so sensitive to any slight. When faced with a fond memory or a beautiful concept that he loved he would burst into tears. To say the least, being in the Steve Jobs orbit would have been not only stressful, but confusing.

The people that did the best with him were the people that pushed through the "distortion field" that Jobs was nestled in his whole life. For all his failings as a human being and as a boss he was also a talented communicator inspiring people way beyond what they thought they were capable of accomplishing. He firmly believed that nothing was worth doing unless it was going to change the world and that belief was infectious to those that worked with him.

When Steve Jobs was diagnosed with pancreatic cancer I can remember thinking to myself that no one had ever beaten that form of cancer, but I also thought to myself if anyone can it would be Steve Jobs. His money bought him time. They were able to map the gene of the cancer that was trying to kill him and better target chemo and drugs that would most effectively control the growth of the cancer.

Walter Isaacson is an excellent biographer, I enjoyed his Benjamin Franklin bio very much and intend to read the Einstein biography as well. Steve approached Isaacson to write his biography and Isaacson asked him if he wanted him to write it because he associated himself with Einstein and Franklin. Jobs didn't deny it. He was well aware of his place in history. I liked Steve Jobs more before reading this biography.

I have a deeper understanding of how and why he was so successful. I can not emulate his management style nor would I ever want to. He was a destructive personality that inspired creativity. I feel we are diminished by his absence from the ranks and I can only hope there is a young person in a messy garage, tinkering with the concept that will be the next "thing" that will change our lives. View all 10 comments. Aug 09, Matt rated it it was amazing Shelves: Isaacson has taken on the incredible task of documenting the life and times of Steve Jobs, a herculean venture if one did exist.

Speaking in the introduction about how Jobs sought him out to pen the biography and wished to have no input in its creation save for the hours of interviews he would give , Isaacson admits that the task was as unconventional as it was enthralling.

Isaacson divides Jobs's life into three major themes throughout the book: Isaacson uses these themes to advance the book, but also details some of the most popular pieces of technology and cinematography attributed to Jobs to entertain and educate the reader alike.

Steve Jobs : Walter Isaacson :

Isaacson succeeds at his task of telling this powerful story, which, at times, the unfocussed reader may think is a biography about APPLE. This only goes to show how Jobs had Apple woven into his moral fabric and took the company as seriously as anything he did in his life.

Steve Jobs was a man of countless ideas as early as his teenage years, where he build small gadgets in his father's garage, always wanting to tinker and modify all that he found around him. Jobs, who grew up with a great deal of curiosity, sought to bring these ideas to fruition. From his early years, where he could not stay out of trouble, through to his passion for all things electronic, Isaacson presents Jobs as being a man whose curiosities fuelled his ideas.

Some of these ideas proved pardon the pun fruitless, especially his fruitetarian lifestyle, while others sought to expand what was happening at the time, such as the introduction of Atari gaming consoles in the early s. Jobs thought up ideas around making computers less of a cumbersome leviathan and more a means of catering to the consumer, both in the workplace and at home.

Working with partners to develop some of the early Apple products, clunky and highly obsolete nowadays, Jobs sought to dream up new and imaginative ideas, all to make the consumer's life more simple, even if it meant a larger financial investment at the time. Jobs made strides to bring these ideas to life, no matter the effort required. When at the height of his career at Apple, Jobs was forced out by those who thought profit should supersede ideal development to appease the consumer, he did not despair.

Jobs chose to tap into more of his computer-centred ideas in cinematography, creating PIXAR and tried to move animation away from the literal drawing board and into the age of computer-generated drawing. These ideas helped to forge strong relationships with Disney, after some early disagreements, and exemplifying his imaginative success with a string of box-office hits. The coup that brought Jobs back into the Apple fold only fuelled his desire to be innovative and imagine the future one product at a time.

From his early talking Macintosh to his slew of futuristic products, Jobs took the future into his own hands and let his ideas guide him along the path to technological success, while making Apple a household name. Segueing from ideas to the innovative side of Jobs, applying his ideas brought about technological shifts never seen to that point and which proved to live outside the box.

Isaacson makes this innovative side of Jobs a key theme throughout the book, as far back as his circuit board creation in the s, through to his launch of the Mac line of Apple products, many of which are found in households today. Butting heads both with those within the Apple fold and its strongest competitors, Jobs sought to rise above all others and let the industry judge his successes.

Throughout, Isaacson shows how the likes of Bill Gates and Michael Eisner flexed their business muscle, but Jobs continued to forge ahead, making the best of what he could, while also striving to outdo himself. Jobs never shied away from calling his competition 'stupid' or their duplicate products items that truly 'suck'. Innovation and technology, which lacked in the dozen years was away from the company, returned in spades and left the competitors in the dust, at least according to market analyses.

The innovative side of Jobs, and, in turn, Apple, spurned others to try to keep up in a market where one wrong turn can cost millions while making items obsolete in the blink of an eye.

Isaacson throughly examines Jobs as innovator throughout the book and gives not only examples, but wonderfully narrated anecdotes to better understand the man behind the technology. These technological advancements have become so ingrained in the consumer's psyche that they need no definition or explanation in daily parlance. While stoking the fires of technological advances and doing battle with some of the top CEOs in the business world, Jobs could be known to show an emotional side to him that is sure to alarm the reader.

He makes to qualms about showing his emotions, going so far as to justify some of his off the wall behaviours as being precisely what the person on the receiving end needed to strive higher thereafter. Throughout, Isaacson insists that Jobs's passion for his work led him never to settle for second-best.

He would not accept a half-ass effort, nor would he allow others to dilute his ideas. In the latter part of the book, when health concerns began to plague Jobs, the emotional roller coaster continued to play a role, sometimes as unpredictably as the ideas he brought to the table at APPLE. Not afraid to buck trends or offend others, Jobs used these emotions to his advantage.

While portrayed as spoiled in his inability to let others imbue the conversation with ideas of their own, Jobs was quick to cut, only to take the ideas as his own in an emotional turnaround days later. While emotion surely fuelled his inventive side and the ability to forge ahead, Isaacson does not skirt the issue that Jobs was ice cold when it suited him and impassioned when the need arose.

As I mentioned above, some readers may get lost in the narrative, which recounts the life of Steve Jobs, and get caught up in the detail-heavy sections discussing upcoming product launches and the gizmos he sought to bring to the consumer. This attention to detail and smooth flowing narrative bring these items to life and help the reader to understand precisely what hurdles they overcame, even after product launch. Jobs was so wrapped up in the creation and development that Isaacson cannot pare the story away from iPods and iPhones to tell the Steve Jobs story.

They are simply too interconnected. Taking a step back and looking at Isaacson's work on the whole, it is apparent that he took a great deal of time to bring the best possible take on Steve Jobs. His attention to detail and thorough interviews led to a wonderful biography that is sure to open the eyes to many with an interest in technology and those who want to know more about this mover and shaker. Leaving no stone unturned, Isaacson airs the dirty laundry Jobs' daughter at age 23 as well as his largest successes toppling the Microsoft-cornered market , giving the reader a thorough and all-encompassing view of the man and the legend.

Perhaps one of the most informative biographies I have read in years, Isaacson hooked me in the early chapters and left me wanting to know more, with his silky narrative style and wonderful anecdotes. Kudos, Mr. Isaacson for this wonderful view of a man who shaped the future, putting the consumer before profit-margins and ease of use before stardom. I am hooked and will have to look for some of your other work to sate my ever-growing thirst for knowledge. View all 8 comments. May 13, Amir Tesla rated it it was amazing Shelves: Well, The mighty Steve Jobs that we have so much to learn from.

You can see the Full review here. The book Walter Isaacson the author is a well-know writer Einstein, Franklin are his other biography books has covered all the aspects of Job's life from his childhood, family, friends, to founding apple with Wozniak, each product design Macintosh, iphone etc.

The book has benefited a lot from articulation of Walter Isaacson and the content are precise with ri Well, The mighty Steve Jobs that we have so much to learn from.

Jobs isaacson steve by book walter

The book has benefited a lot from articulation of Walter Isaacson and the content are precise with rich details as he has interviewed all the people he's named in the book as well as Steve Job. The best thing about reading biographies and the very reason why I love biographies is the lessons you can learn from the bests. Having a business guru like jobs as a mentor is a blessing not everyone can have and fortunately enough, biographies makes this dream come close to reality.

So here are the best things I've learned about Jobs: Jobs was an abandoned child, and when he asked his mom and dad if his real parents didn't want him, they repeated slowly: So, abandoned, chosen, special, became part of what Jobs regarded himself of. From early in childhood, his dad who was a skilled mechanic would take him to show him how repairing is done.

He would point out to him the detailing of the designs, lines, vents etc. Jobs also watched his father a lot using his skills in negotiations when bargaining the parts he wanted to download. These experience with his father instilled within him persuasion skills and attention to details that came in handy later in his career.

Another impacting force on Jobs views was his childhood search of neighborhood exposing him to simple, smart, cheap houses that were build by Joseph Eichler. From these exposures and later his Zen practices, he developed an orientation towards simplicity that influenced later all his ideas and designs.

A core personality trait of Jobs which had a significant impact on all his achievements was him being relentless on getting what he needed or what he deemed to be right: That summer of , after his graduation, he and Brennan moved to a cabin in the hills above Los Altos.

His father was furious. He just said good-bye and walked out. Perhaps the boldest of Jobs traits was his Reality Distortion Field which made him believe what seemed utterly impossible to others and he would always persist that something odd could be done and interestingly enough, he would be often right.

He would refuse to accept automatically received truths, and he wanted to examine everything himself. Jobs had came to belief that he could impart his feeling of confidence to others and thus push them to do things they hadn't thought possible 8.

A remarkable thing that helped Jobs what he eventually became was his engagement with many great people and mentors and getting into different businesses and careers. For instance: Nolan was never abusive, like Steve sometimes is. But he had the same driven attitude. It made me cringe, but dammit, it got things done. In that way Nolan was a mentor for Jobs.

Bushnell tought Jobs: I taught him that if you act like you can do something, then it will work. Mark Markukula another mentor of Jobs taught him: You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. And that is precisely what Job did with apple.

He always thought product not profit. Markulla instilled in Jobs the apple philosophy which revolves around three core principles as follows: To do what must be done, every other unimportant opportunities must me eliminated.

People from an opinion about a company or product based on the signals that it onveys. The best way to predict the future is to invent it. People who are serious about software should make their own hardware. A great thing I've noticed being the root of many extraordinary feats has been this: Because I didn't know how it couldn't be done, I was enabled to do it.

Walter book steve jobs by isaacson

Jobs has been an all-time perfectionist and always complaint that young generation has no such quality ingrained in them. Jobs would never compromise quality and perfection in favor of lowering the costs, nor would he care about how much longer the project would be delayed to meet his expectations.

Jobs would always argue that "By expecting people to do great things, you can get them to do great things. From Bill Atkinson: The journey is the reward. Jobs favorite maxim which too has proven neuropsychological roots. As soon as you reach your goal, the joy vanishes. Look up dopamine working mechanism and its effects if interested. Another Job's favorite maxim was: Sculley former PEPSI, the first apple CEO had a weakness to manage a dysfunctional company was his desire to please other people, one of many traits that he did not share with Jobs: He would just take it and throw it back at them.

Microsoft followed a different philosophy, their initial products were often clumsy, but they were extremely persistent, so they kept improving and improving their works. Jobs had a profound emphasis on recruiting only and only A players: Jobs had latched onto what he believed was a key management lesson from his Macintosh experience: You have to be ruthless if you want to build a team of A players.

As I traversed through the book, I noticed several things contributing to Jobs ability to come up with ideas: He always have been on the edge of the technology and art, aware what's the latest achievements of scientific and artistic communities.

He actively would canvass academics to inquire them on their needs and shortcoming to see if he could come up with a solution. What prepared Jobs for great success was getting fired from apple in act I, starting the "Next" venture and indulging and failing in any type of projects he desire. In short, his failures made him the "Steve" we know on act III which is returning to apple. This one is a bit dark: When he wanted to acquire something that others wouldn't let go of like his daughter Lisa from his ex-wife he would spark off a destructive route of ignorance.

In case of his daughter, he undermined his ex's effectiveness and her well being to get Lisa to move into his house. A lesson Jobs learned from his Buddhist days was that material possessions often cluttered life than enriched it. One thing the Jobs believed lead to the down fall of apple after he left the company with Sculley was that "Sculley destroyed apple by bringing in corrupt people and corrupt values," "They cared about making money for themselves mainly, and also for apple, rather than making great products.

If Jobs new for sure a course of action was right, he was unstoppable. But if he had doubts, he sometimes withdrew, preferring not to thinking about things that did not perfectly suit him. Job's ambition was to build a company that would endure, and he asked Markulla what the formula for that would be. Markulla replied that lasting companies know ho to reinvent themselves. A beautiful phrase I read was Job saying: We at apple have forgotten who we were. One way to remember who you are is to remember who your heroes are.

For full the review, you can visit http: Oct 07, Jane rated it really liked it. I'm still not entirely sure what to think. I also really appreciate all these little anecdotes, some that I have seen before and others that are new and all the more enjoyable, that people that knew and interacted with Steve shared in one way or I'm still not entirely sure what to think.

I also really appreciate all these little anecdotes, some that I have seen before and others that are new and all the more enjoyable, that people that knew and interacted with Steve shared in one way or another. On the other hand, I like my personal heroes to have a smidgen of friendly and positive virtues like courtesy and generosity. This book blows away many times over any idea I had that Steve might have been a nice guy at heart with occasional and sometimes very public extremism.

The stories related to his daughters and many other women in his personal life nauseated me. I'm frustrated that what I already knew to be his horrifying but effective work attitude also crossed over to his personal life. I appreciate his work and his efforts and he is singlehandedly responsible for me being what I am today, but I despise myself at the moment for having thought this dickless asshole as an awesome role model when I was younger.

I wasn't expecting perfection in this regard since we are all human after all, but it was eye opening to see the whole picture in a single book. But that is what I signed up for when I decided to read a no holds barred official bio of Steve, I suppose. Good and bad and worse, all packaged together in a book that is no less beautiful than the products Apple puts out.

Tomorrow, I will probably feel bad about this review and feel more inspired by the positive aspects of this bio to push myself harder to work better and to do what is right, like Steve would have done. Then the next day I will be frustrated that he didn't have surgery sooner and think about the what ifs. Rinse, repeat. Tomorrow is today I think that wonderful eulogy brought more tears to my eyes than this bio or even his death did.

Short, simple but beautiful, and more importantly, shows me another side of Steve that is more like the person I thought he was before I read the bio. The side that cared about his family but was hindered by the cancer, spreading and getting worse.

Thanks for restoring my faith, Mona. View all 7 comments. Sep 14, Natalia Yaneva rated it really liked it Shelves: Steve Jobs managed to live even further ahead of his time and pulled a whole world along with him — that of information technology. No one can accuse Jobs of indiscriminate philanthropy. In any kind of philanthropy in fact. Nor in unmotivated generosity. For Jobs, people were pawns. What makes them great and what makes them wretches. Enhance Your Discussion 1.

Visit a local Apple store and note the design and layout of the space. What kind of emotional, visual, and intellectual response do you have when you enter an Apple store?

Reflect on how Apple products have influenced your daily life. What Apple products do you own? How have these devices impacted how you work, how you communicate, or how you ingest media?

Use your critical eye to consider the functions of furniture and appliances in your household. Is the product efficient? Isthere a connection between design and functionality? Do you see any room for improvement or innovation?

How would you describe his presentation style? His communication style? How does he build excitement and intrigue? Talk about Steve Jobs as a human being, the man beneath the myth and the hype. What kind of person was he—in his private as well as professional life? Jobs told his Isaacson to leave out nothing, to lay bare his flaws.

He also told his friends to stint on nothing. Does Isaacson lean too far in any one direction: or does he steer a steady course between Jobs's Jekyll and Hyde? Did Jobs's dark side overwhelm his good side? Isaacson raises the question of whether feelings of abandonment in childhood shaped Jobs's personality. Is his argument convincing?

At the end of the book, Jobs answers the bedeviling question "What drove me? What would Jobs have been like to work with He was clearly a demanding boss. Was he unfairly so—abrasive and unrealistic in his demands? If I'd been reading this on an iPad, the temptation to search-and-replace "passion" to "turnip" or "erection" would have been overwhelming. Isaacson writes dutiful, lumbering American news-mag journalese and suffers — as did Jobs himself — from a lack of sense of proportion.

Chapter headings evoke Icarus and Prometheus. The one on the Apple II is subtitled "Dawn of a New Age", the one on Jobs's return to Apple is called "The Second Coming", and when writing about the origins of Apple's graphical user interface Jobs pinched the idea from Xerox , Isaacson writes with splendid bathos: "There falls a [sic] shadow, as TS Eliot noted, between the conception and the creation.

Did you know that the Apple Macintosh was nearly called the Apple Bicycle? Or that so obsessed was Jobs with designing swanky-looking factories white walls, brightly coloured machines that he kept breaking the machines by painting them — for example bright blue? As well as being a sort-of-genius, Jobs was a truly weird man.

As a young man, he was once put on the night-shift so co-workers wouldn't have to endure his BO. Jobs was convinced his vegan diet meant he didn't need to wear deodorant or shower more than once a week.

He was perpetually shedding his shoes, and sometimes, to relieve stress, soaked his feet in the toilet. His on-off veganism was allied to cranky theories about health.

When he rebuked the chairman of Lotus Software for spreading butter on his toast "Have you ever heard of serum cholesterol? You stay away from commenting on my dietary habits, and I will stay away from the subject of your personality. An ex-girlfriend — and one, it should be said, who was very fond of him — told Isaacson that she thought Jobs suffered from narcissistic personality disorder.

Jobs's personal life is sketchily covered, but what details there are don't charm. Jobs himself was adopted, and seems to have had what Americans call "issues around abandonment".